Lately just about any celebrity, but Chelsea Handler has endorsed a perfume, and their strangely named bottles are popping up in department stores everywhere, almost on a monthly basis it seems. Yet when I visit the perfume counter and spray a drop or two on my wrist to sample their creation, they all seem to smell similar and feel as if they are an extension or a replica of another scent from years gone by.
I don’t really understand the concept of celebrity endorsed perfumes or colognes, even past the marketing ploy. I mean, if I am in the market for a perfume, believe me I will wear what I feel works for me, I don’t really need a celebrity name attached to my choice of perfume to be convinced to buy it. And if someone is trying to convince me that Celine Dion, Jennifer Aniston, Jessica Simpson, Gwenyth Palthrow and Jennifer Lopez wear the perfumes they are endorsing, well I have news for the believers. I hardly think they do so past the marketing and promoting stage.
So, why do perfume purveyors or marketing gurus for the perfume industry feel the need to continue to attach a celebrity to (possibly) a re-bottled, re-packaged, re-named, and recycled perfume (past the obvious) and why does it still work for the industry?
I would love to hear from anyone with some input on this topic, just so I understand if I am missing something.