I am a greeting card fanatic and a collector and a true appreciator of the evolution of the greeting cards. Get the point? So with that said, I spend about thirty to forty minutes at the greeting card section in bookstores and visit every Specialty greeting card store in any and all malls.
What I have noticed, unfortunately, is the price of the cards ranging from $3.95 all the way to $10.95, making it a challenge to consider purchasing a good one no matter how we appreciate the person we want to give the card to. I know gourmet cards is a new strategy used by the card companies (kind of like labeling restaurant cooking as Gourmet) in order to stay in business since MOST ANYONE can make a card now on their computers or from products purchased at an ART store to create a card from scratch. The problem the distributors and designers don’t understand is that how could any (
middle now referred to as poor class) consumer consider purchasing a card well over $4.00? From the make believe middle class point of view, it’s almost as bad as looking at an Audi and then settling for a Daewoo instead.
I know the cards are exquisite and meant to be given from the heart and kept by the receiver in a special memory box, but at what price should all this happen? Maybe I am wrong, but would you buy a greeting card at $10.95?